About Our Team

Our Story: From Personal Journey to Trusted Resource

CranberryJuice.au began in 2024 when our founder, Sarah Johnson, was searching for natural ways to support her urinary tract health. Like many Australians, she had heard about the potential benefits of cranberry juice but found herself overwhelmed by the sheer number of products on supermarket shelves. Pure juice, juice cocktails, concentrates, organic options—the choices seemed endless, and the marketing claims even more so.

After months of research, testing different products, and consulting with healthcare professionals, Sarah realised that the information she had gathered could help countless others facing the same confusion. She teamed up with her colleague Michael Roberts, a health writer with a background in nutrition science, and Emma Wilson, a recipe developer with a passion for functional foods. Together, they launched CranberryJuice.au with a simple mission: to cut through the marketing noise and provide Australians with honest, well-researched information about cranberry juice.

What Makes Us Different

Unlike typical product comparison sites, we don't just list features and prices. Our team actually purchases and tests the products we recommend. We examine factors like proanthocyanidin (PAC) content, sugar levels, serving sizes, and taste profiles. We understand that what works for one person might not work for another—someone managing diabetes needs different recommendations than an athlete looking for post-workout hydration.

We're also committed to transparency. Every product recommendation on our site includes clear affiliate disclosures. Yes, we earn a small commission when you purchase through our links, but this never influences our reviews. We've recommended budget-friendly options over premium products when they truly offered better value, and we've advised readers against certain products despite potential affiliate earnings.

Our Expertise in Cranberry Health

Our team has spent over two years researching the science behind cranberry's health benefits. We've studied the role of A-type proanthocyanidins in preventing bacterial adhesion, examined clinical trials on urinary tract health, and explored emerging research on cranberry's antioxidant properties. This scientific foundation ensures that our guides are not just practical but also medically sound.

We regularly consult with registered dietitians and healthcare professionals to ensure our content remains accurate and up-to-date. While we're passionate enthusiasts rather than medical professionals ourselves, we take the responsibility of health information seriously. You'll always find appropriate disclaimers encouraging readers to consult healthcare providers for personalised medical advice.

Our Commitment to Australian Consumers

Being based in Australia means we understand the unique challenges Australian consumers face. Imported products can be expensive, availability varies by region, and not all international brands ship to our shores. We focus specifically on products available through Australian retailers, including Amazon Australia, major supermarket chains, and health food stores. Our price comparisons reflect Australian dollars, and our shipping estimates are relevant to Australian delivery.

We're also mindful of Australian dietary guidelines and health regulations. Our recommendations consider the Therapeutic Goods Administration (TGA) guidelines and align with nutritional advice from organisations like the National Health and Medical Research Council. When discussing health benefits, we're careful to distinguish between well-established science and preliminary research.

Looking Forward

As we continue to grow, our commitment remains unchanged: to be Australia's most trusted, comprehensive, and user-friendly resource for cranberry juice information. We're constantly updating our product reviews, adding new educational content, and responding to reader questions. Whether you're a first-time buyer curious about cranberry juice or a long-time enthusiast looking for new products to try, we're here to help you on your wellness journey.

Thank you for trusting CranberryJuice.au. If you have questions, suggestions, or feedback, we'd love to hear from you. Get in touch with our team—we read every message and do our best to respond within 48 hours.